One of my favorite creative directors likes to say I capture the connection. I am not out there documenting what happened when I shoot day-in-the-life; I’m looking for what people are tyring to accomplish and how they relate to each other.
When I saw this title planted by WordPress as an example post, I realized maybe that could be my business’ motto.
Until I got stuck editing more shoots of the same subject but by a different photographer (the client will hire someone else in a different part of the country but then ask me to make the pictures look like mine), I didn’t really see what that creative director saw when he was saying I capture the connection. But hundreds of images later, spending that much time up close, trying to make someone else’s pictures look like mine, I get it.
It’s more than just “oh no, that model looks dead-eyed.” Is the subject trying? Are they focused on what they’re doing? Are they trying to be funny? What is that person going through?
I’m there with my model. We’re going through it together. I’m not just catching a good expression. I’m showing you all what we lived.
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