When I started my business so many years ago, I was hoping to take my work in fashion from editorial and promotional design to being on the ground where the creativity starts. Following so many talented people as they create and share their goods with the world might be my favorite style of storytelling. I aim to be unobtrusive and candid, leaving room for people to be themselves. When I need to nail down 24 headshots in 24 minutes, though, I can get my subjects to quickly reflect back confidence and humor. Whether my subject is preparing to reveal a collection or trying an apple sauce sample, I’m looking for the potential of a greater narrative. What’s really happening here? What story does the brand want to tell?
Madeline's photos for magazines and newsletters, cast photo for The Awake poster, LG signage to promote the tie-in between the new phone and fashion, headshot boards for her children's elementary school production of 101 Dalmatians.
Sometimes photography is not the solution, though, so I have illustrated for packaging, editorial, and advertising. The Maxim Party at Super Bowl XLVI was physically the largest my work has ever been used, but my cats and owners for B.F.F. and Cats in the Kitchen is the longest. I’m kind of amazed I can walk into PetCo and see something I drew years ago.
Madeline's work has been used to illustrate editorial content and packaging design as well as theme a party, including costumes based on the invitation, the set for the red carpet, and an even bigger wall inside the party.
If you’re looking for help capturing brand integration, drop me a line!
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