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Combinations of day-in-the-life and posed studio shots help establish the authenticity and cedibility of a company. I created this assortment for Crunch+, a new app from Crunch Fitness. Click here to see when LG asked Christian Siriano to design an accessorty for their latest phone. I was there behind the scenes with the video team creating a Times Square ad to capture still photography used for further promotions, like a contest in People magazine. Meanwhile, when Jim Beam turned April Rose into the muse of Jacob's Ghost for Maxim's Hot 100, print was our first priority.