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Combinations of day-in-the-life and posed studio shots help establish the authenticity and credibility of a company.

Click here to jump to the assortment created for Crunch+. On this page, when LG asked Christian Siriano to design an accessorty for their latest phone, I was there behind the scenes with the video team creating a Times Square ad.

Meanwhile, when Jim Beam turned April Rose into the muse of Jacob's Ghost for Maxim's Hot 100 or fashion labels needed look books, print was our first priority.

The type of work I used to shoot for ELLE's marketing department for their recap books and promotional pages is what would now be social media updates.

Better Homes & Gardens at New York Botanic Gardens with Motts Better Homes & Gardens at Botanic Gardens with Motts Better Homes & Gardens at NY Botanic Gardens with Motts Christian Siriano creates exclusive accessory for LG Christian Siriano reads article in tabloid designer fits teal gown to model, asses board of looks business strategy discussion in work room behind the scenes gathering of management and designer's team at table in work room team puts final touches on gown, orange dress hangs on rack rack of looks numbered for show sea of heels waiting to be paired with looks designer lines up shoes with looks on rack, looks over his shoulder as swarmed by reporters Christian Siriano watches run through as he sits with mother and agent model practices walk before show Tim Gunn and Heidi Klum pose for reporters as they wait for fashion show final look of the show, a gray gown walks toward camera as orange dress crosses in background designer adjusts accessory for LG and then posese for portrait in sewing room

April Rose poses with Jacob's Ghost for Hot 100 Alysha in sexy Colonial costume for Jacob's Ghost

model with long brown hair leans back in pose on seamless gray model tugs at skirt of Dahl by Alison Kelly skirt as she poses on seamless gray model with yellow hair in black dress for Dahl by Alison Kelly blonde model poses on seamless background model twists away from camera model shows off top for Dahl by Alison Kelly model for Dahl by Alison Kelly fashion model's hair blows in wind generated on set two models pose with a large cut out of the icon for Dahl by Alison Kelly