{"id":833,"date":"2026-08-01T22:01:32","date_gmt":"2026-08-02T02:01:32","guid":{"rendered":"https:\/\/madelinestrum.com\/blog\/2026\/08\/01\/print-v-digital\/"},"modified":"2026-08-01T22:01:32","modified_gmt":"2026-08-02T02:01:32","slug":"print-v-digital","status":"publish","type":"post","link":"https:\/\/madelinestrum.com\/blog\/2026\/08\/01\/print-v-digital\/","title":{"rendered":"Print v. Digital"},"content":{"rendered":"\n

I started reading the print newspaper for a bit every morning. There was a giant full page ad featuring a model lounging on the floor of the New York Stock Exchange. Was it for real? What are they selling?<\/p>\n\n\n\n

That night I was on the NYT app to play Wordle. An ad for the same company that had the full page ad was running on the app. It was not the same effect at all. <\/p>\n\n\n\n

The model is lost. My eye goes to the bare spots on the floor. I\u2019m even less sure what we\u2019re selling at the deserted stock exchange. <\/p>\n\n\n\n

I\u2019m much more a fan of the narrow single page newsprint experience with this ad. <\/p>\n\n\n\n

A screenshot of the REF ad<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Seeing the same ad in two different formats creates two different impressions<\/p>\n","protected":false},"author":1,"featured_media":832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[33,79],"tags":[144,417,280],"class_list":["post-833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-phone-pic","tag-critique","tag-multiplatform","tag-newspaper"],"yoast_head":"\nPrint v. 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