Talking to art departments that have been told they should listen to a pitch from a company that will replace all their original shoots with AI generated content has led to some interesting conversations. There are all kinds of issues to raise with what it would mean to replace an original shoot, but one of the bigger concerns was how the content would be perceived.
“We should shoot more behind the scenes!” Like it’s a flex to prove that you are still doing your own work. I see companies doing that on LinkedIn.
At the same time, though, I’m learning AI platforms through Coursiv. A lesson with Kling showcased how it can create multiple avatars, so one can pretend to be the camera guy. Your behind the scenes could be AI…
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